How Pollution Truly Affects Our Oceans
1) Opportunity
My main audience for this service are restaurant owners and beach lovers across the South Florida area. I hope to reach more areas across the state of Florida in the future. Plastic pollution and trash along the waterways are a huge issue towards humans, marine life, and also the environment. There is a plastic ball the size of Rhode Island that covers the Atlantic Ocean that does not allow marine life to travel through. That is caused by fishermen, restaurants, and most people who leave their trash on the beach. The reason why I address this is because of my idea to ban all restaurants from the use of non-degradable items, such as plastic, located on the South Florida waterways. The potential customers are people who are educated on this matter and want to help save our oceans as well. Everyone has this need without even knowing or understanding it. Mostly residence living on waterways and people who go to the beach daily are the most interested in this service. I already have a variety of customers who are willing to help reach out to restaurants to end this issue and also customers who are willing to commit to this service for the long-run. Most people go to the beach to enjoy the scenery and the ocean but do not take the time to save it, so I hope to advertise that as well to my customers. This need is presented in many different ways such as, organizations and people who volunteer to collect trash. The customers that are loyal to those jobs just want to help so I know they will be very interested in my service as well. Most customers who are not interested in this service are people who do not have the patience to understand how much plastic damages our planet and also people who are careless about trash on the beach. I hope for this opportunity to last so that more restaurants across the world are open to using only degradable items and ban the use of all plastic. However, I believe this need will not only help marine life but also help educate people on this matter and hopefully reach out to those who do not understand how damaging plastic truly is to our Earth.
2) Innovation
As I stated before, My idea is to create a service that bans or restricts the use of non-degradable items at beaches and restaurants located on the coast of South Florida. This solution will help take a bigger step to end plastic pollution in our waterways and oceans. My innovation is the service that will eventually stop the use of plastic in restaurants and on beaches by creating a business to donate other degradable items instead and also knowledge of the customers on the effects of pollution in our ocean. This will ensure that plastic straws, cups, lids, and all other items will not be entering the waterways from the restaurants. Over 1,000 sea turtles die a year from plastic, so imagine all the other sea life affected as well. I will be advertising how much plastic damages our oceans towards mostly restaurants and daily beach people and by doing this, I will be making money through donations and through my own advertising, such as selling stickers and shirts. I also will be working with restaurants to help spread awareness. When it comes to pricing it depends on how much people are willing to help prevent pollution and in the future, I hope for my business to reach many people in other areas that want to help as well. Also, that not only are that many sea turtles dying, but there is a ball the size of Rhode Island located in the Atlantic Ocean and the Pacific Ocean as well. People are affected by pollution too so If we want a brighter future, this is a way to help solve it.
3) Venture Concept
I believe customers will switch to buying into this service because of how effective it is compared to other services and organizations. I also think a majority of my customers want to just help save our oceans in the fastest way possible and to also spread awareness in a unique way. The main competitors are other services that do beach clean-ups. The only reason why they are competitors is because people usually volunteer to hope they are helping by cleaning up the beaches, however, I want to educate people on ways to clean up after themselves and how important it is. When it comes to the business location it is perfect because South Florida is a main area where tourists visit and there are a variety of restaurants located on waterways. When it comes to employees it would be mostly assistants and advertisers, since I just want to spread awareness and get my service to more people than just the south Florida area.
4) The Three Minor Elements
My service's most important resource is the customer support. This is my "secret sauce" because not a lot of organizations, similar to mine, have this. When it comes to a small service or business this is the most important factor to have so that the customers that do support your service share and spread it out to others. It will be difficult for someone to copy my idea due to the fact that I already have plenty of customers who are interested in it and my location as well is very unique and helpful. Like I have said before, I hope in the future this service spreads globally and ends all plastic materials not only in South Florida but in other parts of the world. Lastly, In the next five years, I hope that this service has met its goal of restricting the use of non-degradable items and all I want to be is successful with this and hope to educate more people on this topic of pollution and the importance of protecting our sea life. Having customer support can help a business grow even further.
Feedback
When it comes to my feedback, I did not receive that much feedback from the students. Although I did receive compliments on how a student understands my concept better and thinks its a great idea and that I used a strong amount of detail. So, since that is all the feedback I received, I decided to ask some other peers on their suggestions and tips to change this venture concept. They told me it was really well done and that I should talk more about why customer support is so important to your business and how that will truly benefit me. I agree and so I deeply addressed the importance of it. I added more statistics and just got even deeper with the meaning behind my opportunity. I think this assignment truly helped me acknowledge my business for the future.
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